![]() ![]() In that period, revenue has grown 65 per cent, proving that for Apple at least, this doesn’t have to be an either/or situation.Īpple’s environmental shift is marked in comparison to pre-2010, when it was criticised by environmental group Greenpeace on recycling and concerns over the use of toxic substances in its electronics. With the problems on its doorstep, it is not enough to talk the talk Apple has to show it means business.Īpple says it has managed to reduce total emissions by more than 45 per cent since 2015. ![]() The company is based in California, where it was holding the launch event, in a part of the US that has been hit by raging wildfires and increasing drought, which is being attributed in part to climate change. The shift is especially important in the light of Apple’s own heritage. “The decision to eliminate leather could also create some tension with partners such as Hermes, which will continue to offer ‘official’ leather straps for the Watch at the same time Apple is moving away from the material.” Our research consistently shows that consumers care about the green agenda and want tech companies to play their part here, but it’s not yet clear whether putting environmental credentials on the box will directly influence buying decisions,” said Mr Gebbie. “It will be fascinating to see how customers and the industry responds to Apple’s carbon-neutral branding. The new iPhone 15 uses 100 per cent recycled gold in the camera wiring and circuit board plating, recycled rare earth elements in magnets, along with 100 per cent recycled cobalt in the battery.Īs part of its environmental focus, Apple is also eliminating leather accessories for its products, including watch straps and phone cases, choosing more sustainable materials instead. Testing out the Apple Watch Ultra 2 during Apple's launch event in Cupertino this week.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |